CASBAA Convention 2016 - IHS Markit key takeaways
November 23, 2016
The CASBAA Convention 2016 brought together pay TV operators, content creators, OTT providers, advertisers, and regulators in the Asia Pacific to discuss the latest developments in the cable and satellite television broadcasting industry. The key takeaways of the three-day event in Macau were:
Pay TV is here to stay but operators are witnessing an increase in consumption of content on devices other than TV screens.
There is a need for a holistic measurement of traditional and digital media whilst the importance of data analytics continues to grow.
The implementation of programmatic TV in the Asia Pacific is a key challenge.
The role of telecommunication companies in the TV ecosystem continues to increase.