The Future of Multiscreen Delivery & Monetization
March 17, 2015
Connectable consumer devices are continuing to drive content consumption online and multiscreen. 2015 will see video accounting for over half of all internet traffic. This new behaviour has resulted in additional costs in processing and distribution, as such linear TV remains the more favourable method in creating new revenue. However, new monetisation opportunities such as analytics-based programming advertising and recommendations-based content delivery can offset these additional costs. The monetisation of connected devices is also leading service operators to diversify their service provisions.