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Facebook launches Instagram Reels to grab user attention amidst the TikTok banAugust 07, 2020Facebook has launched Reels in over 50 key markets including India and the US, amidst the TikTok ban. TikTok is a short-form creative video platform owned by Chinese online company Bytedance. The app has recently been accused by the US and India of feeding user data back to China.Subscribers Only
Disney side steps theatrical in favour of exclusive PVOD release for Mulan.August 06, 2020Disney has announced that its forthcoming live-action remake, Mulan, will be made available exclusively on its own online channel Disney+ on 4th September for an added premium cost.
AMC and Universal tout new film industry business modelJuly 30, 2020AMC Entertainment has agreed to an exclusive deal with Universal Pictures to allow film releases from both Universal and Focus Features to be made available to audiences in the home on PVOD after a 17-day theatrical run, marking a substantial reduction from the industry standard of up to 90 days.
Global ad boycott over hate speech puts social platforms’ advertising revenues under pressureJune 30, 2020More than 150 companies have signed up for the #StopHateForProfit campaign and paused advertising on social media platforms, including Facebook, Instagram and Twitter. The campaign is targeting social media for making a profit from user posts that promote hateful behaviour. The companies joining the boycott include some of the largest brands in the world: Unilever, Coca-Cola, Verizon, Starbucks and Honda.
The impact of COVID-19 on the global cinema business (as at 23/6/20)June 23, 2020The impact of COVID-19 on the global cinema business (as at 23/6/20)