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Facebook launches Instagram Reels to grab user attention amidst the TikTok banAugust 07, 2020Facebook has launched Reels in over 50 key markets including India and the US, amidst the TikTok ban. TikTok is a short-form creative video platform owned by Chinese online company Bytedance. The app has recently been accused by the US and India of feeding user data back to China.Subscribers Only
Disney side steps theatrical in favour of exclusive PVOD release for Mulan.August 06, 2020Disney has announced that its forthcoming live-action remake, Mulan, will be made available exclusively on its own online channel Disney+ on 4th September for an added premium cost.
Games Industry M&A in Q2 2020: Video streaming, mobile, and anime, comics, games (ACG) fuel global investmentsJuly 30, 2020COVID-19 has thus far had a limited impact on funding and acquisitions in the games space, as there has been no decline in the numbers of deals made through Q2.
Global ad boycott over hate speech puts social platforms’ advertising revenues under pressureJune 30, 2020More than 150 companies have signed up for the #StopHateForProfit campaign and paused advertising on social media platforms, including Facebook, Instagram and Twitter. The campaign is targeting social media for making a profit from user posts that promote hateful behaviour. The companies joining the boycott include some of the largest brands in the world: Unilever, Coca-Cola, Verizon, Starbucks and Honda.
The sudden death of Mixer underlines how critical a far-reaching streaming platform is to Microsoft’s cloud gaming ambitionsJune 24, 2020Microsoft is sunsetting its streaming platform Mixer and transitioning its streamers and audience to Facebook Gaming as part of a new partnership. The service originally launched in January 2016 as Beam, but was acquired by Microsoft and renamed Mixer in 2017. It will shut down on July 22.
Industry gears up for return of theatrical major release slate in JulyJune 15, 2020The upcoming theatrical slate has undergone potentially one of the last major jostling of positions for 2020 as the industry gears up for return of the annual $42 billion sector (2019) in the second half.
Amazon’s first big-budget game Crucible saw a muted launch, but can a slow-burner succeed in a market of record-breaking peaks and multi-million-dollar influencer campaigns?May 28, 2020Crucible is a free-to-play sci-fi hero shooter/multiplayer online battle arena (MOBA) hybrid developed by Amazon subsidiary studio Relentless.
Animal Crossing: Pocket Camp downloads flourish on the back of COVID-19 and the Switch offeringMay 19, 2020In March, Nintendo’s Animal Crossing: Pocket Camp (ACPC) saw its best month for global downloads since its launch in 2017, at 2.7 million across Apple App Store and Google Play Store according to Priori Data.