Surging North America TV demand in 1Q20 defies COVID19-reduced forecast
May 19, 2020
With the COVID-19 pandemic gaining considerable steam in March 2020, and countries, states and cities all over the world issuing stay-at-home orders and otherwise locking down populations, the forecast for 1Q20 shipments looked very weak.
Add in factory shutdowns in China during February, and supply chain disruptions cascading throughout the world, supply looked to also challenge shipment numbers in the first quarter. While some regions did see a strong drop in demand, North America TV shipments (while still down year-over-year) were MUCH stronger than expected and consumer demand has surged from March. This article will break down our thoughts on why the outcome was so much better than expected, and what may come next