Selected Clear All- Sony Computer Entertainment International
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- World (23)
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- Consumer Research - Devices, Media & Usage Intelligence Service - Premium (2)
- Games Intelligence Service (43)
- Games Intelligence Service - Premium (24)
- Operator Multiplay Intelligence Service (1)
- Set-Top Box Intelligence Service (1)
COVID-19: Impact on Next-Generation ConsolesApril 24, 2020Despite much of the positive impact on current gaming behaviour from global stay-at-home policies, the future of hardware adoption rates, especially the launch of the next generation of PlayStation and Xbox consoles in quarter 4 2020, are vulnerable to downward pressures on consumer demand. Here we look at three scenarios regarding how console uptake and related game spend could be affected in 2020 and 2021.Subscribers Only
Sony Lays Out PlayStation Now Service Strategy to Maintain Cloud Gaming LeadershipOctober 01, 2019To maintain its leading position Sony is focusing its PlayStation Now strategy: slashing its price, improving its content and spending a significant sum on marketing to boost adoption. Having operated PS Now since 2014, Sony believes it is the right time to enter a more expansive phase for its subscription service.
Games console hardware - 1H 2019 performance reviewAugust 29, 2019What a difference a year makes. The 2018 first half returned year-on-year growth in console hardware sales, with Xbox One refusing to accept the impending conclusion to the current console technology lifecycle and Switch building on its launch a year earlier. PS4 was still the market leader during the period last year, although unit sales growth was in low single digits. The first six months this year have seen all hardware devices in retreat, with the exception of Switch.Subscribers Only
Cloud gaming market forecast to be worth $2.5 billion by 2023: Sony leads the way in 2018May 20, 2019IHS Markit’s latest research on cloud gaming shows a growing market generating $387 million in consumer spending in 2018, which is forecast to expand to $2.5 billion over the next five years
Why would Sony partner with Microsoft Azure to support its games and entertainment services?May 17, 2019Sony and Microsoft announced that the two companies will partner on new innovations to enhance customer experiences in their direct-to-consumer entertainment platforms and AI solutions.
Console hardware: Q3 2018 updateNovember 15, 2018Sales of TV and hybrid (Nintendo Switch) console hardware to consumers improved year-on-year in the third quarter. In the first half of 2018 console hardware had grown year-on-year by 2.8% but the last quarter has pushed the first three quarters’ year-on-year growth to 3.4%. This is a subscriber only update. Please login for details.Subscribers Only
All aboard the cloud gaming train: Microsoft reveals details of its Project xCloud initiativeOctober 08, 2018Microsoft has revealed details of its cloud gaming initiative – codenamed Project xCloud – which will start testing in 2019 and be based on Microsoft-designed Xbox One hardware blades sitting in server racks in select Microsoft Azure locations around the world.
Cloud Gaming: Google Reveals Project Stream TestOctober 02, 2018Google has revealed its cloud gaming initiative Project Stream which runs high-end PC games from GPU instances in the cloud through its Chrome browser. It has launched a field test of the technology to a limited number of participants based in the US using Ubisoft's latest installment in the Assassin's Creed franchise - Assassin's Creed: Odyssey - as the test game.
Console hardware: 1H 2018 hardware sales show console market in good healthAugust 28, 2018The console market is in good health, growing in the first six months of the year in unit sell-through terms by 4 per cent compared to the same period in 2017. Q2 sales volume grew by 6.3 per cent compared to growth in Q1 of 2.9 per cent.Subscribers Only
Sony PlayStation ChinaJoy Press Conference 2018: China Hero Project Plays Key RoleAugust 02, 2018Sony held a PlayStation press conference during Asia biggest games conference, ChinaJoy, to present a series of blockbuster games ready for its PS4 console and the Chinese market.
Games console market 2017: Nintendo drives market to 18 per cent growthMarch 07, 2018Analysis and performance data for the 2017 games console market. While Sony remains dominant, Nintendo's Switch launch drove the market to its best performance since 2011.
Console market 2017 - Hardware and Physical Software OverviewFebruary 19, 2018This end of 2017 analysis looks at the World performance of console hardware and software. Note this is a subscriber only update; please login to view.Subscribers Only
Console hardware sales performance Q3 2017November 22, 2017Analysis of TV and handheld console performance in Q3 2017 and the first 9 months of 2017. This is a client only insight. Please login to view.Subscribers Only
China Joy: Fewer VR companies exhibit, but quality improvesJuly 31, 2017Compared to last year, the number of VR related companies for China Joy in 2017 is reduced. It’s true that the reduction of VR investment and shut-down of diverse VR start-ups implies that this popular topic is cooling down and the remaining companies have to face further challenges. We realize that few companies announce the release of updated hardware with significant technology progress. Most companies focus on innovative content release and enhanced gameplay experience in VR venues.Subscribers Only
China - Largest Games Market Continues Its Growth StoryJune 28, 2017Data, commentary and analysis of the Chinese games market in 2016 and outlook for 2017.
E3 2017: Sony Leans on PSVR to Drive Exclusive Content MessageJune 13, 2017Comments and analysis on Sony's E3 2017 press event.
Sony Dominates 2016 Console Market With 57% Share of World Market ValueMarch 16, 2017Analysis of the 2016 World games console market and expectation for 2017.
Games Hardware Results Q1 2016: Overall Sales Volume DeclineMay 12, 2016This insight covers analysis of games hardware sales in Q1 2016 and compares sales volumes with 2015's performance.Subscribers Only
Games Console Hardware Q3 2015 Year-To-Date Sales AnalysisNovember 09, 2015Analysis of year-to-date and first nine month games console hardware sales by platform and key territories. This is a client only update. Please sign in for the full analysis.Subscribers Only
Japan – Summer 2015 games hardware and software activitySeptember 16, 2015Analysis of recent Japan console games market trends.Subscribers Only