Selected Clear AllResearch Type - Press Releases Category - Advertising
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- Date Published
Global advertising market set for tough 2020 as COVID-19 impact hits global economyMay 14, 2020Global advertising revenue will drop by at least 7.4 percent in 2020 as the ripple effects of the coronavirus pandemic force advertisers to cut budgets, resulting in reduced income for media owners, according to Omdia.
Introducing Omdia: Informa Tech launches new research powerhouse following acquisition of the majority of IHS Markit’s technology, media and telecommunications research business to connect the dots for customers across the tech industryOmdia will replace all existing brands within Informa Tech’s research businesses, including Ovum, Heavy Reading and Tractica.February 05, 2020Informa Tech today announces the forthcoming launch of a new technology research powerhouse, Omdia, on Feb. 20, 2020.
IHS Markit Survey: Smart Speaker Household Access Reaches 13 percent of Internet UsersFebruary 20, 2019More than 13 percent of internet users surveyed across the Australia, Brazil, Canada, Germany, India, Japan, the United Kingdom and the United States had access to a smart speaker in their households in November 2018
In the Face of Stiffer Global Competition, YouTube Turns to Premium Subscriptions to Raise Revenue, IHS Markit SaysSeptember 17, 2018To address rising competition in the advertising market, Google-owned YouTube is diversifying its business model by rebranding and expanding its YouTube Premium subscription service and other measures to raise revenue, while maintaining the company’s position as the world’s leading online video platform.
China’s TV Programming Market is Now Second Only to the US, IHS Markit SaysAugust 20, 2018China has overtaken the United Kingdom in the television programming industry, becoming the second-largest market in the world after the United States, according to IHS Markit (Nasdaq: INFO), a world leader in critical information, analytics and solutions.
IHS Markit Analyst Availability for Media Requests: IFA 2018August 15, 2018For journalists who follow the latest news and trends in consumer electronics, IHS Markit analysts will be available for commentary ahead of and onsite at IFA 2018 in Berlin, Germany, from August 31 to September 5, 2018.
Europeans Spending Two More Hours a Month Watching On-Demand Video Content, IHS Markit SaysAugust 13, 2018As viewers continue to shift to viewing television content on an on-demand basis, TV and video consumption is changing across the leading five European markets: United Kingdom, France, Germany, Italy and Spain.
Global Digital Pay TV Subscriptions Exceeded One Billion in 2017, IHS Markit SaysMarch 20, 2018Digital pay TV subscriptions around the world, including cable, satellite and IPTV, exceeded one billion for the first time in 2017.
Global Mobile Advertising Revenues Top $83 Billion in 2016, IHS Markit SaysJuly 12, 2017Driven by a “mobile-first” consumer environment and improving marketing technologies, worldwide mobile advertising growth increased by 60.5 percent to $83 billion (€63 billion) in 2016, up from $52 billion in 2015, according to the latest analysis from business information provider IHS Markit (Nasdaq: INFO), IAB Europe and the IAB.
Global Advertising Revenue to Hit $532 Billion in 2016 as TV’s Reign Nears Its End, IHS Markit SaysDecember 30, 2016Big brand budgets and quadrennial events such as the Olympics, European Football Championship and US Presidential Election will drive 2016’s global advertising revenue growth to $532 billion.
Mobile Drives €18.6 Billion Online Advertising Revenue in 2016, IHS Markit SaysNovember 23, 2016IHS Markit (Nasdaq: INFO), a world leader in critical information, analytics and solutions -- in collaboration with IAB Europe -- announced updated findings from its annual European online advertising report, AdEx Benchmark H1 Study.
€2 Billion Boom for Online Subscription Video on Demand Spend in Western Europe, IHS Markit SaysSeptember 20, 2016Total spending on subscription video on demand (SVoD) in Western Europe broke the €2 billion mark in 2015 and is forecast to reach €3 billion by year-end 2016, according to a new report released today by IHS Markit (Nasdaq: INFO), a world leader in critical information, analytics and solutions.
Critical Communications Market Worth $18 Billion by 2019, IHS SaysJune 01, 2016The critical communications market, which includes police radios and other professional communications equipment, will be worth $18 billion by 2019, according to a new report from IHS Inc. (NYSE: IHS), the leading global source of critical information and insight.
UK Spends More on Online Advertising Than France and Germany Combined, IHS SaysMay 19, 2016IHS, in collaboration with IAB Europe, announced findings from its annual European online advertising report, AdEx Benchmark.
8x8 Claims Top Spot in UCaaS Scorecard for Third Consecutive Year, IHS SaysMay 10, 2016IHS Inc. (NYSE: IHS), the leading global source of critical information and insight, today released excerpts from its 2016 UC as a Service (UCaaS) Scorecard: North America, which identifies the Unified Communication (UC) service providers currently leading the UCaaS market and those best positioned to succeed long term.
China’s Advertising Market Entering a Period of Slowing Growth, IHS SaysMarch 08, 2016With China’s economy slowing, net advertising revenue growth slowed from 16 percent in 2014 to 7 percent in 2015.
IHS称中国的广告市场进入平缓增长期March 08, 2016随着中国经济增长放缓，广告的净收入增长从2014年的16%降至2015年的7%。根据全球领先的关键信息与见解供应商IHS Inc. (NYSE: IHS) 统计，该行业自2010年以来增长率首次降至个位数，收入仅有3,752亿元人民币（合641亿美元）。
TV Continues to Lead Japan’s Advertising Market, but Online Advertising is Coming on Strong, IHS SaysJanuary 22, 2016Though the Web would seem to be the obvious go-to medium for advertisers in the smartphone era, Japanese advertisers are still primarily focusing their attention on television commercials to deliver their brand message.
Changes in Manufacturing, with Emphasis on China, Highlight 2016 Global Technology Predictions from IHS AnalystsDecember 22, 2015Innovations in nearly every sector are setting the stage for technology market growth and even more rapid change in 2016.
European Broadcasters Invest the Most Globally on Children’s TV Programming, IHS SaysOnline Children’s content generated $244 billion in revenue in 2014November 26, 2015European broadcasters spent just under $1 billion on children’s programming in 2014, more than any other region, according to new analysis released today by IHS Inc.