Media & Advertising

Business intelligence focused on the dynamics, strategies and trends of today’s advertising, home entertainment and media markets.


Analyst Insights View All (5,541)

Steve Bailey | April 02, 2020
Rockstar Games, the developer behind the Grand Theft Auto (GTA) series, has seen some high-level staff departures, leading some to question the future of the series. But there’s a bigger matter that’s been looming for the franchise.
David Hancock | April 02, 2020
The impact of COVID-19 on the global cinema business (as at 02/4/20)


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Holistic, global view of the rapidly evolving advertising and marketing terrain. The only product of global scope and reach to cover in detail established media including cinema, magazines, newspapers, radio and television; as well as the emerging, digital-driven landscape of mobile and online platforms.
Outpace the competition with timely intelligence on today’s online content and broadband access sectors. This service combines our proprietary market trackers and broadband media reports to deliver global data on broadband access, ISP uptake, and key VOD and online music segment data, in addition to granular data on key players in this space.
Get the complete picture of the global channel and programming content industry. This service features multiple proprietary market trackers that allow you to size and evaluate markets for TV channels and online services at the country and global level.
See the big picture in the global film and cinema industry. This service allows you to track market and technology developments in the global film and theatrical industries with performance metrics for specific companies and regions, as well as continuously updated market data and forecasts.
See the bigger picture in the global film and cinema industries with addition of detailed cinema operator strategy intelligence.
Grow your market share with time-critical insight into connected digital devices and technologies. This service features historical and forecast data for 14 connected device types and 17 operating systems across 75 countries. In addition, analyst reports provide continuously-updated information on the audio-visual connected device landscape and on the technology ecosystems that content service providers rely on to distribute online media.
"Must have" analysis of the major consumer technology platforms and ecosystems and how they are transforming the digital world.
Unlock opportunities in digital media distribution with a thorough understanding of consumer behavior worldwide. This service offers bi-annual consumer surveys and analysis on the relationships among device ownership, media preferences, and consumption in key countries. Subscribers can also access our connected devices database, which details installed base and the technology ecosystems used for media distribution in 70+ markets.
The entertainment market is undergoing a period of unparalleled change. While consumption of content continues to grow, access is fragmenting. Understand and forecast how much consumers spend across different entertainment media, platforms and business models.
Make your move in the global games market with unrivaled data and insight. This service provides extensive data, analysis and forecasts for well-established games media and hardware, such as consoles, handhelds, digital games and subscription services, as well as for emerging areas, including eSports and virtual reality.
Understand, direct and build global businesses across the games sector value chain. This service provides country, regional and global forecast data across all game content segments and devices for key metrics such as sales volumes/value, installed base, ASP and more.
Understand the competitive landscape with data and insight on mobile, pay-TV, fixed broadband and fixed voice markets worldwide. This service features our market trackers with highly accurate, continuously-updated information on operator performance and business strategies in the fixed voice, fixed broadband, mobile, and pay-TV markets across 100+ countries.
Get comprehensive intelligence analysis and insight for the global television and online video markets worldwide. This service features constantly updated detailed company and country-level data analysis on free, pay and online television markets, with detailed coverage of 81 countries worldwide.
Gain a competitive edge with the world’s only truly comprehensive source of television market intelligence. This service delivers constantly updated, detailed company and market-level data analysis on the pay and free television industry across 70+ countries worldwide.
The IHS Markit TV Sets Intelligence Service offers extensive analysis of the trends driving today's TV set market. Maintained by an experienced team of regional industry experts, the service helps you gain a better understanding of the dynamics in today's global TV market.
Solidify your competitive position in the global TV sets market. The TV Sets Intelligence Service – Premium delivers TV set industry analysis and data on all key video and display components inside every major brand and type of TV, such as 4K and curved screens.
A comprehensive view of the US Media market with availability and pricing data at a zip code level. The service includes a detailed look at the online video market as well as consumer preferences for devices and media consumption.
Gain insight into the markets for front-end, user-experience, and monetization technologies. This service allows vendors, media companies and investors to understand buyer needs, track capital flows in the market, perform basic due diligence and understand where value-creation is taking place across front-end and UX-related technologies.


Reports View All (1,559)

  • Market Analysis and Audience Insight
    Constantinos Papavassilopoulos, Kia Ling Teoh, Jun Wen Woo, Fateha Begum | April 02, 2020
    This report provides a detailed and comprehensive analysis of the online video market (ad-funded and subscription) of India. In addition to providing an extensive range of granular data, the report also offers insight on: a) the factors facilitating growth of the online video market, b) key players and market share, c) content offerings, strategies and investment, d) the adoption and usage of connected devices.
    Subscribers Only
  • Andrew Young, Stelios Kotakis | April 01, 2020
    This Video CDN vendor scorecard addresses the need in the market for a vendor evaluation based on an objective appraisal of their product offering combined with our judgement on each firm’s outlook over the next four years.
    Subscribers Only
  • David Hancock, Charlotte Jones | March 30, 2020
    The Cinema Industry Developments Impact Brief provides regular, reactive analysis of the key events shaping global theatrical markets. This includes box office and distribution trends, technology penetration and innovation, content trends, cinema operator mergers and acquisitions, premium cinema and analysis on developments impacting stakeholder market shares.
    Subscribers Only


Data View All (386)

  • Paul Gray | April 03, 2020
    Track Smart TVs by 3 different connected TV types (basic, set-maker controlled and consumer controlled). Shipments data is provided by region, size, display technology and connected TV type.
    Subscribers Only
  • Steve Bailey | April 01, 2020
    Pricing and discount data for games sold digitally for the main TV consoles (Xbox One, PS4, Switch), for various publishers.
    Subscribers Only
  • Maria Rua Aguete, Daniel Stevenson Sutton | March 30, 2020
    Historical and five-year forecast data across TV and online video markets worldwide, with detailed country and service-provider splits. Key metrics for all types of video services, including pay TV (cable, satellite, IPTV, pay DTT), free-to-air, subscription online channels, virtual pay TV, and multiscreen.
    Subscribers Only


Presentations View All (219)

Press Releases

Press Releases View All (162)

Analysts View All (29)

  • Icon Senior Research Analyst, Channels & Programming
    Aled Evans is a senior research analyst who covers television, sVOD channels, and programming across international markets.
  • Icon Manager – Research and Analysis, Service Providers & Platforms
    Ms. Alzbeta Fellenbaum, a principal analyst and manager of research at IHS Markit, leads strategic analysis in telecom for the Service Providers & Platforms team.
  • Icon Associate Director – Research and Analysis, Cinema
    Ms. Charlotte Jones is the associate director of Research and Analysis for Cinema at IHS Markit.
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