Media & Advertising

Business intelligence focused on the dynamics, strategies and trends of today’s advertising, home entertainment and media markets.


Insights

Analyst Insights View All (5,608)

James Allison | June 02, 2020
The latest Consumer Survey results from Omdia show that Netflix churn in the UK has jumped significantly in April 2020. Churn rose to 5.5% in April 2020, up from 3.7% in the last survey in November 2019, and up 1.1 percentage points year-on-year from April 2019.
David Hancock | June 02, 2020
The impact of COVID-19 on the global cinema business (as at 2/6/20)

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Holistic, global view of the rapidly evolving advertising and marketing terrain. The only product of global scope and reach to cover in detail established media including cinema, magazines, newspapers, radio and television; as well as the emerging, digital-driven landscape of mobile and online platforms.
Outpace the competition with timely intelligence on today’s online content and broadband access sectors. This service combines our proprietary market trackers and broadband media reports to deliver global data on broadband access, ISP uptake, and key VOD and online music segment data, in addition to granular data on key players in this space.
Get the complete picture of the global channel and programming content industry. This service features multiple proprietary market trackers that allow you to size and evaluate markets for TV channels and online services at the country and global level.
See the big picture in the global film and cinema industry. This service allows you to track market and technology developments in the global film and theatrical industries with performance metrics for specific companies and regions, as well as continuously updated market data and forecasts.
See the bigger picture in the global film and cinema industries with addition of detailed cinema operator strategy intelligence.
Grow your market share with time-critical insight into connected digital devices and technologies. This service features historical and forecast data for 14 connected device types and 17 operating systems across 75 countries. In addition, analyst reports provide continuously-updated information on the audio-visual connected device landscape and on the technology ecosystems that content service providers rely on to distribute online media.
"Must have" analysis of the major consumer technology platforms and ecosystems and how they are transforming the digital world.
Unlock opportunities in digital media distribution with a thorough understanding of consumer behavior worldwide. This service offers bi-annual consumer surveys and analysis on the relationships among device ownership, media preferences, and consumption in key countries. Subscribers can also access our connected devices database, which details installed base and the technology ecosystems used for media distribution in 70+ markets.
Analyst insight and market data on the effects of COVID-19 measures on demand and supply across the technology, media, and telecoms (TMT) value chain.
The entertainment market is undergoing a period of unparalleled change. While consumption of content continues to grow, access is fragmenting. Understand and forecast how much consumers spend across different entertainment media, platforms and business models.
Make your move in the global games market with unrivaled data and insight. This service provides extensive data, analysis and forecasts for well-established games media and hardware, such as consoles, handhelds, digital games and subscription services, as well as for emerging areas, including eSports and virtual reality.
Understand, direct and build global businesses across the games sector value chain. This service provides country, regional and global forecast data across all game content segments and devices for key metrics such as sales volumes/value, installed base, ASP and more.
Understand the competitive landscape with data and insight on mobile, pay-TV, fixed broadband and fixed voice markets worldwide. This service features our market trackers with highly accurate, continuously-updated information on operator performance and business strategies in the fixed voice, fixed broadband, mobile, and pay-TV markets across 100+ countries.
Get comprehensive intelligence analysis and insight for the global television and online video markets worldwide. This service features constantly updated detailed company and country-level data analysis on free, pay and online television markets, with detailed coverage of 81 countries worldwide.
Gain a competitive edge with the world’s only truly comprehensive source of television market intelligence. This service delivers constantly updated, detailed company and market-level data analysis on the pay and free television industry across 70+ countries worldwide.
The IHS Markit TV Sets Intelligence Service offers extensive analysis of the trends driving today's TV set market. Maintained by an experienced team of regional industry experts, the service helps you gain a better understanding of the dynamics in today's global TV market.
Solidify your competitive position in the global TV sets market. The TV Sets Intelligence Service – Premium delivers TV set industry analysis and data on all key video and display components inside every major brand and type of TV, such as 4K and curved screens.
A comprehensive view of the US Media market with availability and pricing data at a zip code level. The service includes a detailed look at the online video market as well as consumer preferences for devices and media consumption.
Gain insight into the markets for front-end, user-experience, and monetization technologies. This service allows vendors, media companies and investors to understand buyer needs, track capital flows in the market, perform basic due diligence and understand where value-creation is taking place across front-end and UX-related technologies.

Reports

Reports View All (1,576)

  • Charlotte Jones | June 02, 2020
    The Tracker looks at data from 15 key international markets to assess the total impact of COVID-19 on 1Q 2020 box office. The report contains a dashboard to view territories most impacted in both revenue and percentage terms as well as an overview of key territories performance.
    Subscribers Only
  • Major trends seen in 2019 and Omdia’s five year outlook.
    Fateha Begum | May 28, 2020
    This market monitor provides a holistic view of the global connected devices market, covering major trends seen in 2019 and Omdia’s five year outlook. Analysis is provided on a global and regional scale, with focus on device categories, types and platforms.
    Subscribers Only
  • Constantinos Papavassilopoulos, Max Signorelli | May 27, 2020
    The 2020 MENA Pay TV & Online Video Report provides in-depth insight into the pay TV and online subscription video markets of the Middle East & North Africa region.
    Subscribers Only

Data

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Presentations

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Press Releases

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Analysts View All (35)

  • Icon Senior Research Analyst, Channels & Programming
    Aled Evans is a senior research analyst who covers television, sVOD channels, and programming across international markets.
  • Icon Manager – Research and Analysis, Service Providers & Platforms
    Ms. Alzbeta Fellenbaum, a principal analyst and manager of research at IHS Markit, leads strategic analysis in telecom for the Service Providers & Platforms team.
  • Icon Associate Director/Principal Analyst, Cinema, OMDIA
    Charlotte is an Associate Director at OMDIA, focusing on the global cinema business and an expert on digital and technology market trends.
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