Media & Advertising

Business intelligence focused on the dynamics, strategies and trends of today’s advertising, home entertainment and media markets.


Analyst Insights View All (5,645)

Chenyu Cui | August 11, 2020
Although rumors of a merger between Douyu and Huya have circulated for some time, Douyu finally announced on August 10 that its Board of Directors had received a preliminary non-binding proposal letter from Tencent to propose a stock-for-stock merger between Douyu and Huya. Simultaneously, Tencent spent $810 million in exchange for 30 million Huya shares to hold 51% of the company, and 70.4% of its voting rights. In other words, as of August 10, Tencent is the largest shareholder of both Douyu and Huya. The merger is likely to complete by the end of this year.
Erik Brannon | August 11, 2020
2020 continues to be a year of challenge for the business of pay TV in the US. Traditional pay TV providers lost 1.5 million subscribers in Q2 2020, a marked improvement over the loss of 2.0 million in Q1 2020. Satellite continued to lead the pack in terms of TV subscriber losses, with Dish and DirecTV combining for a loss of 769,000 subscribers. Cable segment has seen a slowdown in the loss of subscribers in Q2 2020, primarily due to Charter gaining 102,000 TV subscribers in the quarter, which offset the decline in subscribers among other cable operators. IPTV providers did slightly worse than satellite, losing 3.14% of total TV subscribers compared to 3.12%, in Q2 2020.


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Holistic, global view of the rapidly evolving advertising and marketing terrain. The only product of global scope and reach to cover in detail established media including cinema, magazines, newspapers, radio and television; as well as the emerging, digital-driven landscape of mobile and online platforms.
Outpace the competition with timely intelligence on today’s online content and broadband access sectors. This service combines our proprietary market trackers and broadband media reports to deliver global data on broadband access, ISP uptake, and key VOD and online music segment data, in addition to granular data on key players in this space.
Get the complete picture of the global channel and programming content industry. This service features multiple proprietary market trackers that allow you to size and evaluate markets for TV channels and online services at the country and global level.
See the big picture in the global film and cinema industry. This service allows you to track market and technology developments in the global film and theatrical industries with performance metrics for specific companies and regions, as well as continuously updated market data and forecasts.
See the bigger picture in the global film and cinema industries with addition of detailed cinema operator strategy intelligence.
Grow your market share with time-critical insight into connected digital devices and technologies. This service features historical and forecast data for 14 connected device types and 17 operating systems across 75 countries. In addition, analyst reports provide continuously-updated information on the audio-visual connected device landscape and on the technology ecosystems that content service providers rely on to distribute online media.
"Must have" analysis of the major consumer technology platforms and ecosystems and how they are transforming the digital world.
Unlock opportunities in digital media distribution with a thorough understanding of consumer behavior worldwide. This service offers bi-annual consumer surveys and analysis on the relationships among device ownership, media preferences, and consumption in key countries. Subscribers can also access our connected devices database, which details installed base and the technology ecosystems used for media distribution in 70+ markets.
Analyst insight and market data on the effects of COVID-19 measures on demand and supply across the technology, media, and telecoms (TMT) value chain.
The entertainment market is undergoing a period of unparalleled change. While consumption of content continues to grow, access is fragmenting. Understand and forecast how much consumers spend across different entertainment media, platforms and business models.
Make your move in the global games market with unrivaled data and insight. This service provides extensive data, analysis and forecasts for well-established games media and hardware, such as consoles, handhelds, digital games and subscription services, as well as for emerging areas, including eSports and virtual reality.
Understand, direct and build global businesses across the games sector value chain. This service provides country, regional and global forecast data across all game content segments and devices for key metrics such as sales volumes/value, installed base, ASP and more.
Understand the competitive landscape with data and insight on mobile, pay-TV, fixed broadband and fixed voice markets worldwide. This service features our market trackers with highly accurate, continuously-updated information on operator performance and business strategies in the fixed voice, fixed broadband, mobile, and pay-TV markets across 100+ countries.
Get comprehensive intelligence analysis and insight for the global television and online video markets worldwide. This service features constantly updated detailed company and country-level data analysis on free, pay and online television markets, with detailed coverage of 81 countries worldwide.
Gain a competitive edge with the world’s only truly comprehensive source of television market intelligence. This service delivers constantly updated, detailed company and market-level data analysis on the pay and free television industry across 70+ countries worldwide.
The IHS Markit TV Sets Intelligence Service offers extensive analysis of the trends driving today's TV set market. Maintained by an experienced team of regional industry experts, the service helps you gain a better understanding of the dynamics in today's global TV market.
Solidify your competitive position in the global TV sets market. The TV Sets Intelligence Service – Premium delivers TV set industry analysis and data on all key video and display components inside every major brand and type of TV, such as 4K and curved screens.
A comprehensive view of the US Media market with availability and pricing data at a zip code level. The service includes a detailed look at the online video market as well as consumer preferences for devices and media consumption.
Gain insight into the markets for front-end, user-experience, and monetization technologies. This service allows vendors, media companies and investors to understand buyer needs, track capital flows in the market, perform basic due diligence and understand where value-creation is taking place across front-end and UX-related technologies.


Reports View All (1,601)

  • Steve Bailey | August 14, 2020
    The Games Console Market & Hardware Report Series consists of four reports through the calendar year and are based on the extensive console market databases we have within our Games Intelligence services. Three quarterly reports which are published after Q1, Q2 and Q3 and a full year analysis after Q4.
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  • Ed Barton, Tim Westcott | August 13, 2020
    The Channels and Programming Monthly Update is a round-up of key developments in the space, including new research and data points, business trends, strategy changes, financial highlights and content deals.
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  • Louise Shorthouse, Ph.D. | August 13, 2020
    This report is the first in an upcoming series exploring the esports strategies of major games publishers. This first edition focuses on Valve and its two core esports titles: CS:GO and Dota 2. It includes analysis of games content, past and present tournament strategies, sponsorship and streaming partnerships.
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Data View All (384)

  • Ed Barton, Tim Westcott | August 14, 2020
    Database of key movie and sports rights, including past deals and announced upcoming relationships.
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  • Tim Westcott | August 14, 2020
    This monthly tracker examines film and TV series content of subscription-video-on-demand (SVoD) services. Along with data reporting, this tracker also features regular reporting, highlighting key changes and developments by platform.
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  • David Hancock, Charlotte Jones | August 13, 2020
    Database of total cinema attendance and box office revenue including derived metrics such as average admissions per head, average ticket prices, average spending per head. Data includes monthly and quarterly time periods based on data availability.
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Presentations View All (225)

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Analysts View All (38)

  • Icon Senior Research Analyst, Media
    Aled Evans is a senior analyst who specializes in advertising, content production and channels & programming across international markets.
  • Icon Manager – Research and Analysis, Service Providers & Platforms
    Ms. Alzbeta Fellenbaum, a principal analyst and manager of research at IHS Markit, leads strategic analysis in telecom for the Service Providers & Platforms team.
  • Icon Associate Director/Principal Analyst, Cinema, OMDIA
    Charlotte is an Associate Director at OMDIA, focusing on the global cinema business and an expert on digital and technology market trends.
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