Digital Media

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The consumption of digital media is now a conventional, commonplace activity, ingrained into the fabric of everyday life. And thanks to the growth of broadband, consumers find it easier than ever to watch a streaming movie, interface with a mobile app or interact on social media. But as market players, customer offerings and infrastructure investments for digital media continue to expand both regionally and globally, unsettling new models promise to shake up things even more.

Obtain nuanced, compelling views into today’s sprawling online and digital media landscape with our vast panorama of data and analysis on broadband media, home entertainment, connected devices, mobile media, online music, social media and video on demand.

Analyst Insights View All (1,826)

  • Stelios Kotakis | April 07, 2020
    After the COVID-19 outbreak, many countries have started imposing restrictions on peoples’ movement to contain the pandemic. Inevitably people are consuming more internet-delivered content. On the 16th of March, for instance, Akamai stated that it saw a 50% increase in traffic relative to an average day while Akamai’s peak traffic burden during Q1 2020 was twice as large as last year’s peak burden. Verizon noted a 20% increase in total web traffic while Limelight Networks and CenturyLink, among other CDNs Omdia have spoken with, are experiencing increased online traffic demands of similar magnitude.
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  • Jun Wen Woo | April 03, 2020
    Online streaming service HOOQ which is jointly owned by Singapore telecoms operator Singtel, Sony Pictures Television and Warner Bros has filed for liquidation in Singapore due to failure to grow revenues and cover its increasing operating costs. Launched in 2015, HOOQ operated in India, Indonesia, Philippines, Singapore and Thailand.
  • Maria Rua Aguete | March 27, 2020
    In this Future Vision presentation, Maria Rua Aguete, executive director - media, service providers and platforms, Omdia, talks about the importance of strong relationships between streaming video service providers and the telcos.
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Subscription Services

Holistic, global view of the rapidly evolving advertising and marketing terrain. The only product of global scope and reach to cover in detail established media including cinema, magazines, newspapers, radio and television; as well as the emerging, digital-driven landscape of mobile and online platforms.
Outpace the competition with timely intelligence on today’s online content and broadband access sectors. This service combines our proprietary market trackers and broadband media reports to deliver global data on broadband access, ISP uptake, and key VOD and online music segment data, in addition to granular data on key players in this space.
Grow your market share with time-critical insight into connected digital devices and technologies. This service features historical and forecast data for 14 connected device types and 17 operating systems across 75 countries. In addition, analyst reports provide continuously-updated information on the audio-visual connected device landscape and on the technology ecosystems that content service providers rely on to distribute online media.
"Must have" analysis of the major consumer technology platforms and ecosystems and how they are transforming the digital world.
Unlock opportunities in digital media distribution with a thorough understanding of consumer behavior worldwide. This service offers bi-annual consumer surveys and analysis on the relationships among device ownership, media preferences, and consumption in key countries. Subscribers can also access our connected devices database, which details installed base and the technology ecosystems used for media distribution in 70+ markets.
The entertainment market is undergoing a period of unparalleled change. While consumption of content continues to grow, access is fragmenting. Understand and forecast how much consumers spend across different entertainment media, platforms and business models.


Reports View All (271)

  • Tracker of cinemas’ activity as a result of COVID-19
    Pablo Carrera | April 06, 2020
    The Tracker of cinema’s activity impacted by Covid-19 offers the most up-to-date information on the closure and re-openings of cinema screens in 75 markets worldwide as a result of measures taken by governments and exhibitors to contain the spread of the Covid-19.
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  • Icon Tim Westcott | April 06, 2020
    The Media & Technology Digest provides a monthly analysis of the key trends and innovations shaping the global technology landscape. Written by our senior analysts the digest includes a detailed focus on key industry hot topics, analysis of all major industry and product announcements with in-depth examinations of significant industry trends.
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  • Market Analysis and Audience Insight
    Constantinos Papavassilopoulos, Kia Ling Teoh, Jun Wen Woo, Fateha Begum | April 02, 2020
    This report provides a detailed and comprehensive analysis of the online video market (ad-funded and subscription) of India. In addition to providing an extensive range of granular data, the report also offers insight on: a) the factors facilitating growth of the online video market, b) key players and market share, c) content offerings, strategies and investment, d) the adoption and usage of connected devices.
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Data View All (32)


Presentations View All (64)

Press Releases

Press Releases View All (47)

Analysts View All (17)

  • Icon Senior Research Analyst, Channels & Programming
    Aled Evans is a senior research analyst who covers television, sVOD channels, and programming across international markets.
  • Icon Manager – Research and Analysis, Service Providers & Platforms
    Ms. Alzbeta Fellenbaum, a principal analyst and manager of research at IHS Markit, leads strategic analysis in telecom for the Service Providers & Platforms team.
  • Icon Associate Director, Service Providers & Platforms
    Mr. Constantinos Papavassiliopoulos, associate director at IHS Markit, is responsible for covering TV and online video market developments.

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