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Today’s advertising professional must navigate a rapidly changing and fragmented environment, with numerous and diverse elements vying for consumer mindshare. As mobile apps and online platforms have increased in popularity, advertisers are finding it harder than ever to get the attention of their target audience.

Attain a holistic, global view of the modern advertising world and its myriad challenges with our timely analysis and data on established media including cinema, magazines, newspapers, radio and television—as well as the emerging, digital-driven landscape of mobile and online platforms.
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Holistic, global view of the rapidly evolving advertising and marketing terrain. The only product of global scope and reach to cover in detail established media including cinema, magazines, newspapers, radio and television; as well as the emerging, digital-driven landscape of mobile and online platforms.
Analyst insight and market data on the effects of COVID-19 measures on demand and supply across the technology, media, and telecoms (TMT) value chain.

Reports

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  • Icon Tim Westcott | May 08, 2020
    The Media & Technology Digest provides a monthly analysis of the key trends and innovations shaping the global technology landscape. Written by our senior analysts the digest includes a detailed focus on key industry hot topics, analysis of all major industry and product announcements with in-depth examinations of significant industry trends.
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  • Ad revenues set for torrid 2020 as COVID-19 impact hits global economy
    Kia Ling Teoh, Aled Evans | April 27, 2020
    ​This report examines the COVID-19 pandemic impacts on the global advertising revenues. The analysis takes into consideration ...
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  • Moving towards maturity
    Kia Ling Teoh, Jun Wen Woo | January 15, 2020
    The total Chinese online video market reached RMB 93 billion (USD14.1 billion) in advertising and subscription revenue by the end of 2019, securing China’s position as the second largest online video market in the world after the USA.
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Data

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Presentations

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  • Jack Kent, Irina Kornilova | May 10, 2019
    Programmatic advertising is now driving advertising spend across Europe and globally. The theory and desire behind programmatic advertising, what it looks like in practice, the roles of each player in the value chain and the benefits and challenges of it are explored in this presentation.
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  • September 20, 2018
    The IAB Europe AdEx Benchmark report, produced in collaboration between IAB Europe and IHS Technology, Media and Telecom is the definitive guide to the state of the online advertising market in Europe. The research enables like-for-like comparison of 27 European online advertising markets across display, video, mobile, search and classifieds & directories.
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  • September 18, 2018
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Press Releases

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Analysts View All (9)

  • Icon Senior Research Analyst, Advertising and Television Media
    Kia Ling Teoh is a senior research analyst, Advertising & Television Media at Omdia.

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