George Jijiashvili

George Jijiashvili

George Jijiashvili is a senior analyst at Omdia, leading research into video games and AR/VR hardware and content. Part of Omdia’s Games, Music and Audio team he produces insight into these sectors through regular reports, market sizing and forecasting.

Based in London, George’s specialisms include the video game market, cloud gaming, subscription services, AR/VR and wearable technology. He is a regular speaker at major technology exhibitions and is a respected industry commentator, regularly quoted in mainstream publications.

Prior to joining Omdia, formerly Ovum, in 2019, George worked as a senior analyst at CCS Insight for 6 years. He holds a degree in international business with Russian from the University of Westminster.


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Cloud Gaming Partnerships & Bundles Tracker - Q2 2020

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COVID-19 Impact on Current Generation Consoles

This year, January and February months were flat in unit sales terms compared to the same months a year ago. Switch was propping up the lost sales on PS4 and Xbox One. Once lockdown across the world was initiated, March and April enjoyed a significant improvement in adoption rates and the manufacturers and retailers played their part by offering price discounts to a general public, hungry for a solution to home entertainment needs.

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Games Console Hardware – Q1 2020

There has been no first quarter in the history of video games like this year. What started out behaving like a traditional seasonal cycle for hardware and software turned in some record-breaking March sales, reported on the back of the global COVID-19 lockdown. Across all platforms in all regions, March 2020 outsold the same month in 2019.

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