Charlotte Palfrey

Charlotte Palfrey

Charlotte Palfrey is a senior analyst in Omdia's Communications and Social team and focuses on messaging and social media. Having previously worked within Omdia's Digital Media team, she also has experience in the crossover between media and messaging such as digital content publication strategies on messaging apps.

Charlotte is responsible for Omdia's Social Media Tracker and digital communications analysis, with a particular focus on messaging on both carrier and OTT levels. At Omdia, she has also provided analysis on digital publishing, video gaming, ad blocking, content distribution platforms, and children's media.

Prior to joining Omdia in 2012, she worked as an analyst for Juniper Research, where she specialized in mobile content and applications. Charlotte holds a master's degree in mathematics from the University of Warwick.


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COVID-19 Market Impact: Digital Consumer Services

The impact of the COVID-19 pandemic on the global economy will be significant and cannot be avoided. Precautionary measures are necessary to protect entire industries from falling apart. The technology, media, and telecoms industry is not as exposed as many, and it might even benefit in some areas, but companies need to respond urgently to the threat. This report evaluates the impact of COVID-19 on various digital consumer services segments.

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Media & Advertising
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