Sarah Henschel

Sarah Henschel

Sarah Henschel is a senior research analyst for Home Entertainment at Omdia.

Her research covers the North American markets for the digital video, and global outlook for physical and digital transactional markets. Ms. Henschel specializes in tracking, modeling, and forecasting the everchanging home entertainment landscape. Prior to joining Omdia, Sarah worked as an associate at NBCUniversal as part of their digital distribution team. She holds a Bachelor of Science in Business Cinematic Arts from the University of Southern California, United States. She is based in the IHS Markit Austin, Texas office.

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TVOD post COVID-19: markets inflate globally while PVOD adds incremental value in 2020

As commercial establishments, places of work/education and social events are closed, delayed or restricted by government social distancing and shelter in place protocols, consumers have found themselves with more free time than ever to be spent at home. While this has notably driven OTT video subscription platforms such as Netflix, the online transactional video on demand market (TVOD) has also seen significantly increased usage across all platforms for both retail and rental titles.

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Media & Advertising
Pay TV & Online Video Report - North America - 2020

The 2020 North America Pay TV & Online Video Report provides in-depth insights of the pay TV and online subscription video markets of the United States and Canada.

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Media & Advertising Mobile & Telecom
Direct-to-Consumer (D2C) & Online Video Market Report Series - May 2020

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Media & Advertising Mobile & Telecom
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