Max Signorelli

Max Signorelli

Max Signorelli is a research analyst for the Media & Entertainment team in technology at IHS Markit, now a part of Informa Tech.

Max Signorelli specializes in global physical and online video markets with regional expertise in EMEA. His research covers markets both developed and emerging and includes in-depth strategy analysis of local and international OTT subscription video players in the Middle East and Africa, wider video Entertainment analysis of European markets and putting video into context as part of wider business ecosystems through international company case studies. He contributes quantitative and qualitative analysis to the Media and Entertainment product portfolio through extensive research and consultancies as well as published commentaries and reports. Since he joined the company in March 2017, he has written reports about key global players in the online video space, including YouTube and Amazon. Mr. Signorelli holds a Bachelor of Science in Physics from Imperial College London, United Kingdom.


Contributions View All (45)

Disney+ arrives in Europe amid COVID-19 social distancing and quarantine measures

Four months after its initial launch, Disney+ has expanded to seven new Western European markets today. Disney+ arrives with a broad set of first party titles across all of Disney’s entertainment portfolios, including original titles such as The Mandalorian, library and new release movies as well as TV series including the full catalogue of The Simpsons. Disney+ is now available in Austria, Germany, Ireland, Italy, Spain, UK and Switzerland, taking its total country count to 13.

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Media & Advertising
OTT Video Churn Case Study - Amazon Prime Video - 2019

This report combines data from IHS Markit Technology’s TV & Online Video Intelligence with the results of our consumer research to quantify the churn to major OTT services, using Amazon Prime Video as a case study.

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Mobile, Consumer & Connected Devices Media & Advertising Mobile & Telecom
Apple TV+ makes global debut; emphasising high growth subscriber acquisition strategy

Apple TV+ is the first of the four upcoming direct to consumer streaming services to launch from media conglomerates Apple, Disney, Warner Media, and Comcast. Apple’s new streaming service strategically launches in over 100 territories 11 days before Disney+ comes to its five initial markets on 12th November. IHS Markit Technology clients can log in to read our full analysis.

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Media & Advertising
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