Kia Ling Teoh

Kia Ling Teoh

Ms. Kia Ling Teoh is a senior research analyst, Advertising and Television Media at Omdia.

Her research focuses on the development of the advertising and television programming markets in Asia Pacific. She contributes to a wide range of consultancy projects across the Omdia client base and plays a key role in forecasting trends in the countries for which she is responsible. She is based in Penang, Malaysia and joined Omdia in April 2014.

Previously, she was a lead analyst at the Governance, Risk, and Compliance division of Thomson Reuters. Ms. Kia Ling Teoh holds a Master of Science in International Business Management from University of Kent, UK, and a Bachelor of Arts in Translation and Interpretation from University of Science Malaysia. She is fluent in English, Chinese Mandarin and Malay.


Contributions View All (115)

Facebook launches Instagram Reels to grab user attention amidst the TikTok ban

Facebook has launched Reels in over 50 key markets including India and the US, amidst the TikTok ban. TikTok is a short-form creative video platform owned by Chinese online company Bytedance. The app has recently been accused by the US and India of feeding user data back to China.

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Media & Advertising
Channel Revenue & Programming Spend Database

Detailed information on channel revenue and program expenditure. Revenue data includes splits for carriage revenue, direct to consumer subscriptions and advertising. Programming data covers spend on original content, acquisitions and sport.

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Media & Advertising
Advertising Summary Database - Country & Region

Database of advertising metrics by media type: cinema, print, TV, radio, online, and OOH. By company data for television broadcasters and online platforms.

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Media & Advertising
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