Tarika Bheda focuses on the digital signage and hospitality TV markets. She has successfully expanded the regional coverage of a diverse range of vertical markets, including hotel TV, retail signage/billboard, corporate conference room, education, transportation, control room/simulation, financial exchange, staging, and outdoor events. In addition to that, she provides analysis of technology adoption, demand forecasting, and competitive analysis.
Tarika has led several syndicated and consultancy projects covering displays technologies including LCD, OLED, LED video, front projector, and rear projection. Until 2012, she worked as a research manager and analyst at Infonetics Research (now part of Omdia), where she managed and supported syndicated reports covering telecom industry, service providers, and subscriber trends analysis.
She gained more than 10 years of research experience, which includes her internship at Cisco, where she managed quarterly business review of the North America region, and other strategic business planning projects. Tarika holds a B.A. and a master's degree in mass communication and public relations from India, as well as a master's degree in speech communication from San Jose State University, United States.