Sam Lucero

Sam Lucero

Sam Lucero has been a technology market and industry analyst since 2001, and he has focused exclusively on analyzing the market opportunity for IoT for the past 15 years.

In doing so, Sam has established leading IoT market research programs while concurrently managing international teams of analysts. He is the author of numerous reports, forecast databases, and topical articles, serving insightful commentary on IoT market trends and the competitive landscape.

He has been widely quoted in various news and trade journals, including The New York Times, The Economist, CNET, and Wireless Week. Furthermore, Sam has moderated, presented, and judged at many industry events, including those organized by CTIA, the trade association representing the US wireless communications industry; and CERAWeek, the world's premier energy conference. 


Contributions View All (160)

On the Radar: Arm promotes iSIM for cellular IoT

Arm has not yet gained official status for iSIM as a GSMA eSIM specification; however, GSMA plans to integrate in its v4.2 SGP.01 specifications.

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Enterprise & IT Mobile & Telecom
u-blox acquires Thingstream in a bid to stave off commoditization in the cellular IoT module industry

u-blox, a key cellular IoT module vendor, announced on 1 April 2020 that it had acquired Thingstream, an IoT mobile virtual network operator. With the acquisition, u-blox joins other mainstream module vendors in becoming more vertically integrated in order to reduce the threat of commoditization increasingly posed by Chinese module vendors. This article examines Thingstream’s offering and differentiation in the market, and the rationale for Thingstream’s acquisition by u-blox.

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Enterprise & IT Mobile & Telecom
IoT Vertical Case Study - Data Exchange Platforms - 2020

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Mobile, Consumer & Connected Devices Enterprise & IT Mobile & Telecom
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