Erik Brannon

Erik Brannon

Mr. Erik Brannon, the associate director of research and analysis at IHS Markit, specializes in pay-TV operators and channels.

Erik has more than 13 years of experience in tracking, modeling and forecasting the US, Canadian and Latin American pay-TV landscape, and the worldwide TV channels business.

Erik is responsible for developing and maintaining key databases that make up the core of the US, Canadian and Latin American television products for IHS Markit. He is also responsible for the development of the company’s exhaustive worldwide pay-TV channels database. In addition, Erik has led many high-visibility consulting projects. His contributions include the development and maintenance of advanced pay-TV provider models and cable network revenue and profit models.

Erik holds Bachelor of Arts in History from the University of California, Santa Cruz, US.  


Contributions View All (241)

US Media - Channel Lineup Availability Database

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Mobile & Telecom
US Media - Service Provider Zip Code Availability Database

This database provides TV/broadband/cable voice service availability and demographics, technical reach and broadband speed. Developing components: channel packages, service pricing, modeled subscribers

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Media & Advertising Mobile & Telecom
Carriage Revenues Database - North America

Granular information on carriage revenue for channels in the US and Canada at a channel level.

Read More Subscribers Only
Media & Advertising
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