Steve Bailey

Steve Bailey

Steve Bailey is a principal senior analyst for Games at IHS Markit.

Steve Bailey joined the Games department at IHS, now IHS Markit, in 2008, specializing in the burgeoning online PC gaming market ever since. His work for games encompasses MMOGs, virtual worlds, online console, and casual, browser-based and social gaming, in the context of IHS Markit reports, consultancy for major international clients and general Games Intelligence service work. These have centered largely on subscription and micro transaction markets in the western world, with further ongoing interest in such emerging gaming sectors as lifestyle management, 3D, social media and motion gaming. He left behind an accomplished career in games journalism which took in a variety of magazine roles including editorship of a TV-based games portal. Most notably Steve lent his distinctive voice to the influential games periodical, Edge, as a freelance writer, and over the six years of his writing career outputted several thousand published pages of video game content within the specialist press.

He attended Cardiff University, Wales, UK, completing a Ph.D. in Mathematics with an emphasis on numerical analysis and multivariate calculus.


Contributions View All (393)

Grand Theft Auto's biggest forthcoming challenge

Rockstar Games, the developer behind the Grand Theft Auto (GTA) series, has seen some high-level staff departures, leading some to question the future of the series. But there’s a bigger matter that’s been looming for the franchise.

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Media & Advertising
Games Pricing Database - Premium

Pricing and discount data for games sold digitally for the main TV consoles (Xbox One, PS4, Switch), for various publishers.

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Media & Advertising
Digital Console Storefront Strategy & Game Pricing Report - December 2019

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Media & Advertising
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