Steve Bailey

Steve Bailey

Steve Bailey is a principal senior analyst for Games at IHS Markit.

Steve Bailey joined the Games department at IHS, now IHS Markit, in 2008, specializing in the burgeoning online PC gaming market ever since. His work for games encompasses MMOGs, virtual worlds, online console, and casual, browser-based and social gaming, in the context of IHS Markit reports, consultancy for major international clients and general Games Intelligence service work. These have centered largely on subscription and micro transaction markets in the western world, with further ongoing interest in such emerging gaming sectors as lifestyle management, 3D, social media and motion gaming. He left behind an accomplished career in games journalism which took in a variety of magazine roles including editorship of a TV-based games portal. Most notably Steve lent his distinctive voice to the influential games periodical, Edge, as a freelance writer, and over the six years of his writing career outputted several thousand published pages of video game content within the specialist press.

He attended Cardiff University, Wales, UK, completing a Ph.D. in Mathematics with an emphasis on numerical analysis and multivariate calculus.


Contributions View All (391)

Mobile Games Title Performance Database - Premium

This database includes top 20 mobile games ranked by net revenue for Apple App Store and Google Play by country. The data is a combined view of sales on both smartphone and tablet devices and is ranked on a monthly basis. Metrics include net revenue, downloads, monthly active users and daily active users by title.

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Media & Advertising
Games Pricing Database - Premium

Pricing and discount data for games sold digitally for the main TV consoles (Xbox One, PS4, Switch), for various publishers.

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Media & Advertising
Console Hardware & Packaged Software: 2019 Performance Review

Overall sales of consoles on a global basis declined in 2019, as PS4 and Xbox One continued their downward trajectory at the end of their respective lifecycles. Both Sony and Microsoft confirmed the launch of their next generation platforms, the PS5 and Xbox Series X for the last quarter 2020, which may be holding back some potential purchasers of current consoles.

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Media & Advertising
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