These monthly summaries provide a quick update on China's white goods market, including domestic and export sales in terms of unit shipments. The key markets include room air-conditioners, refrigerators, washing machines, and microwave ovens. Given China's importance in the home appliance market from a production and shipments point of view, we felt the need to provide more frequent reporting to aid business and strategic planning.
These monthly inputs get further validated before being finalized for input into the China White Goods Market Tracker – quarterly deliverables, which provide more data and insights on the market including domestic and export sales, average selling prices (ASPs) and revenue forecasts. The full quarterly tracker also provides market share estimates of leading white goods manufacturers.
Senior Analyst, Smart Home and Appliances
Liliana Alvarez Temix is senior analyst on the Smart Home and Appliances Technology team at Omdia, based in Shanghai, China.
Esther Chua is part of the Penang Research Operations team. She assists to manage market and project databases, including smart cities, home appliances and TV subscribers.