Market Insight

COVID-19 Impact on Current Generation Consoles

June 01, 2020  | Subscribers Only

Steve Bailey Steve Bailey Principal Senior Analyst, Games

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This year, January and February months were flat in unit sales terms compared to the same months a year ago. Switch was propping up the lost sales on PS4 and Xbox One. Once lockdown across the world was initiated, March and April enjoyed a significant improvement in adoption rates and the manufacturers and retailers played their part by offering price discounts to a general public, hungry for a solution to home entertainment needs.

Organization
PlayStation Xbox
Research by Market
Media & Advertising
Category
Games
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