Market Insight

COVID-19 Market Impact on Small Home Appliances & Personal Care

May 14, 2020  | Subscribers Only

Liliana Alvarez Temix Liliana Alvarez Temix Senior Analyst, Smart Home and Appliances
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Omdia Small Home Appliances & Personal Care interim forecast has been revised downward showing a deep impact of the COVID-19 global outbreak on the market, it is based on major downgrades to forecasts of US, Latin America and EMEA economies in the region. As further downgrades are expected, the data shown will continue to be updated.

Omdia now expects the COVID-19 effects in the global market will impact downward  -1.9 percent in 2020 compared to 2019. Personal hair care appliances is the category expecting to face the biggest impact in 2020 with a contraction of -9.6 percent vs last year, while vacuum cleaners (excl. robotic type) category is expected to have the smallest impact with a growth of 3.5% in 2020 vs 2019.

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