This report examines the COVID-19 pandemic impacts on the global advertising revenues. The analysis takes into consideration a) the correlation between GDP and the world advertising revenue growth, b) market share of TV vs Internet, pre and post COVID-19, and c) advertising revenue growth by region, pre and post COVID-19, and forecasts are built based on the best-case and worst-case scenarios. It includes a deep dive into the impact of the 2008 financial crisis on several leading European TV markets and the likely impact of COVID-19 on TV advertising at a national level and provides recommendations to media owners
Senior Research Analyst, Advertising and Television Media
Kia Ling Teoh is a senior research analyst, Advertising & Television Media at Omdia.
Senior Research Analyst, Channels & Programming
Aled Evans is a senior research analyst who covers television, sVOD channels, and programming across international markets.