Market Insight

Both MediaTek and Qualcomm scores 5G design firsts in latest Oppo Reno3 & Reno3 Pro 5G.

March 10, 2020  | Subscribers Only

Wayne Lam Wayne Lam Principal Analyst, Mobile Devices & Networks

Want to learn more?
Have an expert contact you.

We are now well into 2020 and second-generation 5G devices are arriving onto the market with newer and less expensive designs.  This industry trend of democratizing 5G and getting the technology into more consumers’ hands has been a trend Omida has predicted since the arrival of commercial 5G components few years earlier.  Armed with new integrated 5G SoC chipsets from MediaTek and Qualcomm, smartphone OEMs now have more tools at their disposal to drive hardware costs down and deliver 5G capabilities down segment. In this article, we will focus on a pair of 5G devices from Oppo under the Reno label. The pair of 5G phones have been introduced into the market at a starting price of around $483 and $568 respectively[1] placing them in the premium tier (between flagship and mid-tier segments).  While, these prices aren’t the absolute lowest for 5G smartphones[2], it does demonstrate the ability of OEMs to refine their segment lineup and more precisely target consumer demand by leveraging design variances and chipset selection.

[1] currency conversion from published price in Chinese Yuan

[2] Coolpad Legacy 5G claims to be the low-cost leader with a $300 to $400 price target range

Share facebook Twitter Google Plus Linked In Add This Contact Us