Market Insight

2019 China TV Sales Snapshots during Double 11

November 19, 2019  | Subscribers Only

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11/11 (also called Double 11, or Single's Day) is a retail holiday in China, where major retailers off promotions and discounts to celebrate single people. Alibaba this year recorded $38 billion USD in sales during the holiday, a 26% increase over last year. TV unit sales look to have increased by 15% over a year ago, led by major discounts in sizes 65" and larger.

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