Apple Arcade Market Brief - 2019

'Niche' offer set to generate $1bn consumer spend by 2022

November 12, 2019  | Subscribers Only

Louise Shorthouse, Ph.D. Louise Shorthouse, Ph.D. Research Analyst I, Games and Apps
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Such is the scale of Apple’s iOS active installed base of devices, that its new Apple Arcade games subscription service, while ‘niche’, is forecast to break $1 billion in consumer spending by 2022 adding a substantial sum to the company’s services and content revenue.

This report provides analysis of the Apple Arcade offer, its positioning, the outlook for the service and potential threats.

Louise Shorthouse, Ph.D.

Research Analyst I, Games and Apps

Dr. Louise Shorthouse is a research analyst for PC online and mobile games at Omdia.

Research by Market
Media & Advertising
Category
Games
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