Combines key addressable market information with in-depth consumer survey data and analysis to provide unparalleled coverage of connected devices and media consumption.
- Approximately 60 questions covering the US market including demographic data, examining age, gender, income, working status, occupation, no. of people in household, age groups in household, ethnicity, home status
- In addition, 4 regional splits are provided plus view of urban, suburban and rural populations
- Questions explore device and service access and usage, purchase behavior, video subscriptions, out of home viewing, content discovery, primary TV attributes and smart speakers/digital assistants
- Visualization Tool with Excel
Technology Fellow and Executive Director, Media, Service Providers, and Platforms
Maria Rua Aguete is an executive director at Omdia, focusing on Media, Service Providers, and Platforms.
Principal Analyst, Consumer Devices
James Allison is a principal research analyst at Omdia, researching the TV sets, smartphone, and connected devices markets.
Associate Director, Connected Devices & Media Consumption
Fateha Begum is an associate director of the Service Providers & Platforms team at IHS Markit, and heads research in the area of connected devices and media consumption trends.