Online Video Market Report - China - 2020

Moving towards maturity

January 15, 2020  | Subscribers Only

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The total Chinese online video market reached RMB 93 billion (USD14.1 billion) in advertising and subscription revenue by the end of 2019, securing China’s position as the second largest online video market in the world after the USA. IHS Markit Technology estimates that China’s subscription online video revenue drew level with revenue from its video advertising sector in 2019, and forecasts that online video subscription revenue will exceed online video advertising revenue for the first time in 2020.

Baidu’s iQIYI, Alibaba’s Youku Tudou, Tencent Video and Mango TV, collectively known as BATM lead China’s online video market. IHS Markit Technology analysis indicates iQIYI was the largest player in terms of subscriber numbers by the end of 2019.

Kia Ling Teoh

Senior Research Analyst, Advertising and Television Media

Kia Ling Teoh is a senior research analyst, Advertising & Television Media at Omdia.

Jun Wen Woo

Senior Research Analyst, Online Video

Jun Wen Woo is a senior research analyst for Online Video at Omdia.

Research by Market
Media & Advertising
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