Apple and Walt Disney Co are both investing hundreds of millions of dollars in first-run original programming to support the launch of new subscription video-on-demand services in November. IHS Markit Channels and Programming Intelligence looks at the commissions announced so far, estimates the level of investment, and analyses the different objectives of the two companies.
Director, Research and Analysis, Programming
Tim Westcott is a director of research and analysis for Programming at Omdia.
Senior Research Analyst, Media
Aled Evans is a senior analyst who specializes in advertising, content production and channels & programming across international markets.