Leveraging acquisitions and aggressively marketing on social platforms TikTok has popularized short-form video content and rapidly scaled its user base. This report examines how TikTok fits into the broader ecosystem under development by parent ByteDance, the competitive landscape for short video, and the strategies being implemented as TikTok moves from scaling to monetization.
Senior Research Analyst, Online Video
Jun Wen Woo is a senior research analyst for Online Video at Omdia.
Principal Analyst, Telecommunications
Seth Wallis-Jones, a principal research analyst at Omdia, covers operator strategies for the Service Providers and Platforms team.