Market Insight

Games console hardware - 1H 2019 performance review

August 29, 2019  | Subscribers Only

Steve Bailey Steve Bailey Principal Senior Analyst, Games

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What a difference a year makes. The 2018 first half returned year-on-year growth in console hardware sales, with Xbox One refusing to accept the impending conclusion to the current console technology lifecycle and Switch building on its launch a year earlier. PS4 was still the market leader during the period last year, although unit sales growth was in low single digits. The first six months this year have seen all hardware devices in retreat, with the exception of Switch.

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