Market Insight

Tencent's PUBG Mobile sees record $60m net revenue in May following China disappointment

June 07, 2019

Louise Shorthouse, Ph.D. Louise Shorthouse, Ph.D. Research Analyst I, Games and Apps

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Tencent's PUBG Mobile’s global net revenue surged to more than $60m in May according to app performance tracking company Priori Data, which represents its best month since launch and ramps up the pressure on its battle royale competitors.

The revenue surges coincide with new content: Season 6 was released in March, whilst Season 7 was released mid-May, demonstrating the importance of a continuous flow of updates. As the player-base continues to grow, as do the size of the surges, and the title is now more than doubling its January performance.   

Hopes of monetisation in China were dashed last month when Tencent resolved to pull the game from the market and release in its place a more patriotic alternative – “Game for Peace”.  China represented a hugely lucrative market for PUBG given its popularity there. However, even with a financial boost from China now off the cards, the title is thriving across the globe. The USA is consistently driving revenue gains, with strong May growth also emerging from Saudi Arabia and the UK.

The game has now officially been released in Taiwan under the name “PUBG MOBILE: Jedi Survival M”, with the Android version launching in April and the iOS version following in May. The territory has only made a minor contribution to the soaring performance of the title, but the arrival of another fully localised PUBG Mobile (in addition to the existing Vietnamese version) is indicative of both the extensive reach and strength of the PUBG IP.

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