In 2018, the shipment volume of smartphones in the global market was approximately 1.4 billion. More than 40% of the total shipments is less than 1500RMB-level smartphones, which are produced by ODM companies, including Wingtech, Hua Qin, Longcheer, and others. These companies are responsible for the design of main brands such as: Huawei, Xiaomi, Lenovo, OPPO, etc.
Looking at 2019, the landscape is changing. There is more intensified competition within the smartphone brands. Thanks to the development that occurred in 2018, the ODM industry is more concentrated and stable. In addition, the ODM companies will look for new growth from beyond the original business.
Senior Analyst, China Research
Robin Li is responsible for researching on the smartphone market in China. This includes creating and implementing industry surveys, evaluating the impact of market factors, building long and short-term forecasts, and authoring research reports.