US online channel overview - The calm before the D2C storm

May 02, 2019  | Subscribers Only

Sarah Henschel Sarah Henschel Senior Research Analyst, Media
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Online channels saw great growth in 2018. As more services are prepped to enter the market over the next year, subscriber growth is imperative. IHS Markit has analysed the status and growth of the OTT online channel market before studios begin to go direct to consumer.


  • In 2018, US online channel subscriptions grew 22.3% year over year with $14.6 billion in revenue.
  • Hulu growth surpasses all US streaming services in 2018 adding 7.8 million subscribers.
  • Online channels will continue to grow in tandem with connected devices and cord cutting; As exclusive content spreads across multiple services SVOD households on average commit to 2.42 OTT subscriptions.
  • The online channel market is forecasted to grow at 10.5% CAGR over the next five years.

Sarah Henschel

Senior Research Analyst, Media

Sarah Henschel is a senior research analyst for Home Entertainment at Omdia.

Research by Market
Media & Advertising
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