The 2019 Sub-Saharan Africa Pay TV & Online Video Report provides in-depth insight into the pay TV and online subscription video markets of Sub-Saharan Africa. It includes comprehensive market-sizing data and detailed analysis of the key trends shaping the industry, including growth drivers and inhibitors, evolving business models, and content strategies. The landscape of individual markets is also assessed via country profiles.
Topics covered include:
• The pay TV market in Sub-Saharan Africa has exhibited healthy growth in the last decade as subscriptions in the region more than tripled between 2010 and 2018.
• Pay TV revenues have also followed an upward trend, however, the frequent devaluation of the local currencies versus the US dollar poses a major worrying factor for the pay TV operators in the region.
• The pay TV market, in the majority of the countries and in Sub-Saharan Africa as a whole, is concentrated in the hands of a few dominant players like Multichoice, StarTimes, and Canal Plus Afrique (for the Francophone countries).
• Sub-Saharan Africa is a laggard in transitioning to digital terrestrial television (DTT). Only 9 out of the 49 countries in the region have completed the switchover and it is highly unlikely that the migration will be completed by the internationally-agreed deadline of June 2020.
• The OTT subscription video market is under-performing in Sub-Saharan Africa as growth is limited compared to its overall potential. The largest OTT market by a significant margin is South Africa and Multichoice-owned OTT service ShowMax has the largest subscribers’ base, ahead of Netflix.
Associate Director, Service Providers & Platforms
Mr. Constantinos Papavassiliopoulos, associate director at IHS Markit, is responsible for covering TV and online video market developments.
Research Analyst, Media & Entertainment
Max Signorelli is a research analyst for the Media & Entertainment team at Omdia.