Ted Hall delivered a presentation at TV Pathfinders, part of Connected TV World Summit, which took place in London on March 26-28.
The presentation, entitled ‘Apple TV and the role of video for consumer platform companies’, provided immediate analysis of Apple's newly updated TV strategy, covering topics including:
- Apple's focus on boosting revenue from services as its device business matures, and how this diversifcation mirrors similar strategies among other platform companies, such as Google and Amazon
- The role video plays in these and other platform companies' broader businesses, which are geared towards reaching, engaging and monetising users across a broad range of consumer products and services
- The business case for Apple's two-pronged aggregation and direct-to-consumer TV play, and its prospects for success in the virtual pay TV and online subscription video markets
Subscribers can log in to view Ted’s presentation.
Number of pages: 16
Number of tables and charts: 11