Market Insight

IHS Markit - Digital Signage Expo 2019 Overview

April 06, 2019  | Subscribers Only

Kelly Lum Kelly Lum Principal Research Analyst, Digital Signage

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  • The total number of brands exhibiting displays seemed slightly smaller than prior years, however, major display brands were present and showcased their latest technology from 4K, 8K, HDR, and fine pixel pitch LED Video.
  • Among the major international brands, LG Electronics and Philips were absent from the floor, but LGE-MRI was in attendance with their outdoor content solutions.
  • Chinese display brands’ presence was limited.
  • Several mount specialists exhibited videowall and standalone mounting solutions covering both LCD and LED displays. However, the lack of standardization among LED displays and cabinet sizes makes it difficult to mass produce mounts for LED displays.
  • Front projector manufacturers mainly focused on 4K laser projection technology.

Direct-view Fine Pixel Pitch (FPP) LED Video

  • LED Video displays grabbed attention especially for indoor applications with fine pixel pitch (FPP) ranging from 0.9mm to 3.0mm.
    • Samsung showcased their 1.2mm indoor videowall featuring HDR technology.
    • NEC announced their new turnkey solution - poster display, ready to launch in May 2019.
    • Daktronics’ Optica, featuring HDR and 4K resolution, is their first sub-1.0mm PP product.
    • Absen replaced their N-series with N-plus series suitable for indoor applications.
    • Leyard exhibited their TVF-Series 1.2mm videowall along with a banner display of VersaLight 2.5mm.
  • Focus on adaptable and quick to install designs and shapes for indoor as well as outdoor environments.
  • FPP adoption on the rise for indoor applications, but not many brands are going sub-1.00 mm PP yet as there is no merit for the end users to incur premium cost associated with this pricey technology.

Flat Panel Displays

  • Flat panel display manufacturers were seen touting higher resolution and HDR solutions. While 4K is becoming mainstream in displays industry, especially for larger screen size displays, 8K is in its infancy.
  • IHS Markit believes 4K will be dominant within the industry for next 4-5 years, and at that time 8K adoption will comprise a greater presence among digital signage applications.  
    • The increase of 5G networks will help 8K market expansion.
    • Potential markets for 8K signage include surveillance, control room, production line, virtual reality, and gaming, among other applications.
  • Sony’s 98-inch 8K consumer TV was on the floor showing potential to make an attractive lobby display.
  • Samsung announced plans to scale QLED to 98-inch, primarily for high end retail customers.
  • Also displayed at Samsung’s booth was the new 46-inch and 55-inch OMN-D semi-outdoor dual-sided displays which featured 3,000 nits and 1,000 nits on opposite sides of the display. These are marketed specifically for storefront windows for retail and public space applications. 
  • Sharp showcased a range of smart signage 4K displays in 70-inch and 86-inch alongside 8K 90-inch videowall solution. 
  • NEC launched a new line of LCD videowall (0.9mm-1.8mm) in 46-inch, 49-inch and 55-inch.
    • As the pricing gap between direct view LED displays and LCD extreme narrow bezel products (below 1mm bezel-to-bezel width) narrows, this will have an impact on the evolution of LCD videowall products.

North America
Research by Market
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