Digital Console Storefront Strategy & Game Pricing Report Series

March 08, 2019  | Subscribers Only

Steve Bailey Steve Bailey Principal Senior Analyst, Games
Need more Information?
This product is included in:

This series of reports covers games and related content sold digitally on the main TV consoles: PlayStation 4, Xbox One, and Nintendo Switch. Digital retail via first-party console stores has become especially dynamic during the current hardware generation, and Omdia examines this through two lenses, storefront strategy and game pricing. With so many titles vying for attention on the stores, actions such as promotion and bundling become crucial for publishers looking to explore long-tail sales potential of their catalogues.

Omdia provides intricate data regarding the number of discounted games, bundles, and pieces of add-on content offered per day, by store (for EU, UK and USA regions), and by publisher (totalling over 1200 companies). Also covered are weekly-average pricing behaviours for individual titles, with our associated database now extending to over 3,000 games for 2020, and set to grow significantly across the year.

Research by Market
Media & Advertising
Category
Games
Share facebook Twitter Google Plus Linked In Add This Contact Us