Market Insight

Tencent sets out 2019 strategy for WeChat: Voice assistant, mini programs, and video

January 24, 2019  | Subscribers Only

Jun Wen Woo Jun Wen Woo Senior Research Analyst, Online Video

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Tencent has revealed plans to integrate its voice-enabled digital assistant Xiaowei into its flagship messaging app WeChat. The integration will allow WeChat’s more than 1 billion active users to perform tasks such as playing music and hailing rides via voice command within the app. However, no further details on either the launch date of Xiaowei on WeChat or how many services it will support were revealed at the time of the announcement.

In addition to revealing that WeChat has reached 1 billion daily active users during WeChat’s annual conference held in Guangzhou on 9 January 2019, Tencent unveiled 2019 plans to focus on developing mini programs by expanding the company’s advertising inventory, as well as adding a video-sharing feature to WeChat.

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Research by Market
Mobile & Telecom
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