Market Insight

2018 China TV Sales Snapshots During Double 11 Promotional Event

November 15, 2018  | Subscribers Only

Bing Zhang Bing Zhang Research and Analysis Director, TV, Consumer Electronics and Devices

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Chinese Double 11 (Single’s Day) is an online promotional holiday held on 11/11. It was originally conceived of as a holiday to celebrate people who are proud to be single, but has transitioned into the largest online e-commerce shopping holiday of the year. 2018 is the 10th anniversary of double 11.

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