IHS Markit analysts attending this year's Mipcom TV programming market discuss some of the main themes arising from the event.
- Attendance at this year’s Mipcom was slightly down on last year, with 13,800 attendees (including 4,800 buyers), less than the 13,900 who came last year.
- Mipcom is still a very linear TV event, but Netflix was part of most discussions, and this time streaming giant took stand space. Amazon, Apple and YouTube don’t bother with stands.
- Consolidation has not yet made its presence felt: Disney and Fox had separate stands, as did Comcast-owned NBC and Sky. BBC Studios and mini-majors eOne and Lionsgate were all highly visible at Mipcom.
- Producers and production talent have become noticeably more important in the new TV distribution marketplace.
- Drama is still going strong, with a much more international feel to the new series being launched, with British, Canadian, Spanish and Turkish series among those heavily marketed.
- This year’s ‘country of honour’ was China, with a strong turnout of Chinese delegates and speeches from Yu Gong, the founder of iQiyi, and sessions featuring CCTV, Shanghai Media Group, TenCent and Youku Tudou.
Number of Pages: 4
Director, Research and Analysis, Programming
Tim Westcott is a director of research and analysis for Programming at Omdia.
Manager, Research and Analysis, Broadband Media
Irina Kornilova is a Research & Analysis Manager, Channels, Programing & Online Video at Omdia.
Senior Research Analyst, Channels & Programming
Aled Evans is a senior research analyst who covers television, sVOD channels, and programming across international markets.