IFA - Smartphones - 2018

September 18, 2018  | Subscribers Only

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The mid-range pricing segment in the smartphone market is set to continue to be the most competitive segment for the foreseeable future. IFA showed that, even though competition in this price segment is already higher than in other segments, OEMs are doubling down and increasing the focus in this area.
A new revival cycle is emerging, with more OEMs focusing on the mobile gaming experience to differentiate handsets. These handsets focus on high powered CPUs and GPU performance and usually include an enhanced cooling mechanism as well as changes to the user interface for uninterrupted gaming.

Jusy Hong

Research and Analysis Director, Smartphone

Jusy Hong is responsible for mobile device, networks and media in the Asia Pacific. He covers mobile handset shipment, production, technology, & media trends as well as companies' strategies.

Gerrit Schneemann

Senior Analyst, Smartphones

Gerrit Schneemann has followed the global handset market for more than a decade, as part of the Omdia team covering smartphones.

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