IFA - Televisions - 2018

October 02, 2018  | Subscribers Only

Horse Liu Horse Liu Principal Analyst, Table & Notebook PC
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IFA is the main CE show for Europe, with a very wide range of products on show. In recent years it has introduced white goods and these now account easily for a third of the show.
Typically, retailers use IFA to decide their stocks for the peak selling season in the run-up to Christmas. Black Friday has appeared in recent years even though Thanksgiving is meaningless in Europe and not observed as a festival or holiday.
Buyers from the Middle East and Africa are also present and the show is important for their regions too.

Horse Liu

Principal Analyst, Table & Notebook PC

Mr.Horse Liu is responsible for tablet and notebook PC research in China.

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