IMAX scales back VR Cinema ambitions dealing major setback for future prospects

September 04, 2018  | Subscribers Only

Charlotte Jones Charlotte Jones Associate Director/Principal Analyst, Cinema, OMDIA
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The future success of location-based cinema VR is now under scrutiny following the closure of several pioneer VR cinema hubs, including two IMAX pilot VR sites, presenting a significant setback for the nascent market but highlighting potential shortcomings in terms of quality VR content, technology and ultimately the premium nature of the end-user experience presented in the cinema environment.

List of tables and charts:

  • Location-based VR sites operated by cinema companies per region

Number of pages: 5

Number to tables and charts: 1


Charlotte Jones

Associate Director/Principal Analyst, Cinema, OMDIA

Charlotte is an Associate Director at OMDIA, focusing on the global cinema business and an expert on digital and technology market trends.

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