The future success of location-based cinema VR is now under scrutiny following the closure of several pioneer VR cinema hubs, including two IMAX pilot VR sites, presenting a significant setback for the nascent market but highlighting potential shortcomings in terms of quality VR content, technology and ultimately the premium nature of the end-user experience presented in the cinema environment.
List of tables and charts:
- Location-based VR sites operated by cinema companies per region
Number of pages: 5
Number to tables and charts: 1
Associate Director/Principal Analyst, Cinema, OMDIA
Charlotte is an Associate Director at OMDIA, focusing on the global cinema business and an expert on digital and technology market trends.