Asia Pacific Pay TV and Online Video 2017

August 09, 2018  | Subscribers Only

Need more Information?

Asia Pacific Pay TV & Online Video 2017 analyses the 2017 results of major pay TV operators and online video providers in the Asia Pacific, including subscriptions, TV household penetration, quarterly net additions and key financials. In addition, several country profiles analyse the position of pay TV operators and online video providers against key competitors.

Asia Pacific markets are diverse with significant differences in income levels, infrastructure development, media consumption patterns and regulation. For example, broadband penetration and the purchasing power of consumers in Singapore and South Korea is high compared with the region’s developing markets of China and India. Therefore, catering to an individual market is also key, with the one-size-fits all approach not well suited to Asia Pacific. Operators must explore different content offerings to capture viewer interest and price points to increase user propensity to pay for video services. This ultimately translates to a wide range of opportunities and challenges for operators across the region in terms of capturing new markets to scale their services.


Asia Pacific pay TV homes increased by 5.7% in 2017 to end the year at 632 million, or 76% penetration of TV homes. Despite this growth, challenging economic conditions, an increase in competition and rampant piracy continue to place pressure on the ability of pay TV operators to attract and retain subscribers. Cable is the Asia Pacific region’s overwhelmingly dominant pay TV platform, due to the vast subscriber bases in China and India.

Online video services are growing and mobile devices continue to account for an increasing amount of video viewing in Asia Pacific. Online video revenue for the region reached $16.2 billion in 2017, up 50% compared with the previous year. Online video includes services that are advertising-supported, paid-for subscription, and transactional.

In this report:


  • IPTV driving growth in the Asia Pacific where cable has a strong footprint
  • Asia Pacific is still a high-growth region for pay TV
  • IPTV growth compensates for cable decline
  • Online video services rapidly outpace pay TV additions
  • Online video will increase its share of all APAC video subscriptions
  • Asia Pacific boasts the world's largest addressable market for video
  • Asia Pacific online video subscriptions to reach 450 million by 2022
  • Asia Pacific online video market to reach nearly $34 billion in 2022


  • Leading regional online video providers establish partnerships to infiltrate
  • Regional online video providers in Southeast Asia: Iflix, Viu and Hooq


  • Australia
  • China
  • Hong Kong
  • India
  • Japan
  • Malaysia
  • New Zealand
  • Singapore
  • South Korea

David Scott

Associate Director – Research and Analysis, Service Providers & Platforms

Mr. David Scott, associate director of research and analysis at IHS Markit, specializes in the media markets of the Asia-Pacific region.

Jun Wen Woo

Senior Research Analyst, Online Video

Jun Wen Woo is a senior research analyst for Online Video at Omdia.

Research by Market
Media & Advertising
Share facebook Twitter Google Plus Linked In Add This Contact Us