Market Insight

Analysis of China 6/18 TV Sales Event

June 20, 2018  | Subscribers Only

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In China, traditional selling holidays are giving way to manufacturer "shopping holidays", and the 6/18 event is the largest in the first half of the year. Originally created by, other e-commerce retailers participate now as well. IHS Markit expert on the China TV Market, Bing Zhang, breaks down the early results.

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