Mobile Video Opportunities for Operators

April 23, 2018  | Subscribers Only

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This report analyses mobile operator video strategies and opportunities, analysing the performance and strategies of the 25 leading operators globally. It also includes regional case studies and consumer survey analysis.


  • Mobile video success factors and recommendations
  • Analysis by business model and strategy
  • Consumer survey analysis
  • Partnership, investment and bundling strategies

In this report:

  • Mobile operator video case studies
  • Consumer survey analysis
  • Recommendations and best practices 

List of tables and charts:

  • Mobile revenues by operator
  • Mobile operator content and services by category
  • Available mobile video services by operator
  • Mobile video services by strategy/ business model
  • Data share of mobile revenues
  • Online video subscriptions by service
  • Online video subscription revenue
  • Online video subscriptions per capita
  • Online video revenue per capita
  • OTT messaging app users by company
  • Consumer mobile video consumption trends
  • Consumer mobile video consumption frequency
  • Consumer mobile video consumption by content type
  • Consumer mobile video by network connection
  • Consumer satistfaction with mobile video
  • Consumer expectation of mobile video quality
  • Mobile video as drive of consumer loyalty, data, and other behaviours
  • Importance of mobile video experience to consumers
  • How quality drives operator selection
  • Mobile video: key drivers to pay
  • Consumer mobile video future use cases
  • Global mobile data supply
  • Operator 5G upgrade drivers
  • World VR headset installed base
  • T-Mobile USA - ARPU and data share
  • T-Mobile USA - subscriptions and market share
  • Vodafone Europe: data consumption
  • China Mobile Zhejiang - Migu video users
  • China Mobile - data traffic
  • Turkcell ARPU
  • Turcell data usage
  • Turkcell TV users
  • NTT Docomo susbcriptions and market share

Number of Pages: 37

Number of Tables and Charts: 34 

Jack Kent

Director, Media and Advertising

Jack Kent leads IHS Markit’s Media and Advertising research, heading up a team of analysts covering Games, Cinema, TV Channels & Programming, Home Entertainment and Advertising research.

Jun Wen Woo

Senior Research Analyst, Online Video

Jun Wen Woo is a senior research analyst for Online Video at Omdia.

Research by Market
Mobile & Telecom
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