Orange France has launched a new video offer for its TV and mobile customers (Orange and Sosh). The new Pickle TV service is an aggregator of aggregator channels.
The service costs €4.99 by month and will give access to nine channels and on demand services. Orange is providing one month free for any existing Orange clients and six months free for OPEN plan subscribers.
The service is available on the Orange box (TV), the Orange website and via the Orange TV mobile app.
The package is split into three tiers: The first includes four short series/reportage on demand services; the second consists of three linear and on demand gaming channels; the last one features two music channels. Most of the channels provided by Pickle TV have not been available on my mobile or on demand service before.
The bundle is oriented for youth, on the go and connected people. However, not having a separate application for Pickle TV will probably give a more difficult access to the content for subscribers.
In the crowed online service world, the offer aims to help the leading operator Orange to keep their clients in the short form content. OCS complete the model for the long (normal) series.
IHS Markit estimate that the offer is drive by Studio+ (from Vivendi). Studio+ is enhance by Pickle TV to offer the service with music, documentaries, cartoons and gaming.