These monthly summaries provide a quick update on China's white goods market, including domestic and export sales in terms of unit shipments. The key markets include room air-conditioners, refrigerators, washing machines, and microwave ovens. Given China's importance in the home appliance market from a production and shipments point of view, we felt the need to provide more frequent reporting to aid business and strategic planning.
These monthly inputs get further validated before being finalized for input into the China White Goods Market Tracker – quarterly deliverables, which provide more data and insights on the market including domestic and export sales, average selling prices (ASPs) and revenue forecasts. The full quarterly tracker also provides market share estimates of leading white goods manufacturers.
Principal Analyst, Smart Home and Security Technology
As the key analyst who oversees all research across the smart home and home appliance space, Blake Kozak keeps close and continuous watch of his fast-evolving sphere, which has undergone significant change in recent years.